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PSMH Board of Directors

Rob Hanna
Chairman of the Board

Rob Hanna, Chairman of the Board of PSM Holdings, Inc. is a visionary leader responsible for the strategic decision of the future of PSM Holdings, Inc. His principal roles will be the development of key business relationships and revenue strategies for PSM Holdings, Inc.

Ron engineered the recent process that converted the private company- PrimeSource Mortgage, Inc.- into a public company, PSM Holdings, Inc., making PSMH shares freely available on the open market.

For over 25 years, Ron has been a successful entrepreneur in all aspects of the real estate business. He has a broad and distinctive background in real estate development, construction, and sales.

Relocating to New Mexico opened the door for Ron to look for new challenges and opportunities. He opened and operates two successful PrimeSource Mortgage branches in New Mexico. His business insight and extensive experience led him to his current position as chairman of the board of PSMH.

"As a public company, we can now offer ownership in PSMH to prospective investors, to our branch owners and staff, and to our customers."


Jeffrey R. Smith
President of the Board

Jeffrey Smith, President and CEO of PSM Holdings, Inc., has 22 years of notable experience in the banking and mortgage industries. Driven by an insatiable desire to become independent, he opened the first branch in Roswell, New Mexico, in early 1994. As his business grew so did his dream for something greater. Using his own business structure, he designed a system that others could duplicate. Through his vision and skilled leadership, he grew PSMI into a network of 30 branches in six southwestern states.

Jeff's demand for personal and professional integrity permeates every business process he undertakes. As a compassionate leader, he cares sincerely about the success of others. His respect for and his commitment to the branch owners, business associates, and customers are deeply rooted in the company's policies and procedures. Nowhere is this commitment more obvious than in the company's motto We Walk You Home.

Teaming up with Ron Hanna in 2005, they took this private company to the next level. In October, PSM Holdings, Inc. began trading shares as a public company.

"I believe customers are the life-giving blood of our company; therefore, our unparalleled customer service will continue to be my Number 1 concern and priority."


Douglas F. Smith
Board Director

Doug Smith has been involved with PrimeSource Mortgage since his brother Jeff began operations in 1994. He watched the business grow, counseled often with Jeff, and became one of the founding directors of the PSMH board when PrimeSource Mortgage, Inc. went public in 2005.

Doug has 25 years of financial management experience in the oil and gas industry. Currently he is the Director of Fixed Asset Accounting for ConocoPhillips in Bartlesville, Oklahoma, leading a department of 50 staff members which is responsible for $100 billion in assets.

Doug has much to offer out of his rich background in accounting, finance, management, mergers and acquisitions. He will make an excellent contribution to the audit committee of the board. Doug's deep-seated qualities as a mentor, communicator, team-builder, and man of integrity are valuable assets to this growing company.

"My goal is for PSMH to grow profitably by offering excellent products and service while maintaining the same concern and compassion for our clients and community as we have in the past."


Deb Erickson
Board Director

In 2005 Deb Erickson became involved with PSMI, serving as a corporate coach and consultant. Her responsibilities grew to include assisting branches in setting strategic goals, designing marketing plans, improving management styles, solving personnel issues, training staff, and promoting PSMI through her professional development programs.

After earning her BA in Education at Illinois State University, Deb taught in New Mexico schools for eight years. Entering the corporate arena, she became engaged in staff training and development for national agencies, such as The Equitable Life Insurance Company, American Cancer Society, and the University of Phoenix. In 1992, Deb began her own company. She travels nationwide, inspiring audiences with her "Can Do" message. Deb assists corporations in building successful teams and empowering personnel.

Deb brings to the board the knowledge, wisdom, experience, and understanding she has gained through fourteen years as a national speaker, consultant, and trainer. Her ability to analyze problems and find creative solutions, her skill to communicate with clarity and frankness, her commitment to excellence, and her passion for success are strong assets that she contributes to the corporation.

"I believe that living the life of your dreams is easier than you imagine. It requires that you know exactly what you want and settle for nothing less. My desire for PSMH is that we will never settle for anything less than to become the nation's leading mortgage solution."


Matt Lamoreux

Matt Lamoreux, from Farmington New Mexico, joined PrimeSource Mortgage in 2002 as a loan originator. He had recently sold a retail business which he operated for over 22 years. His involvement in the community made the business transition a smooth one. In 2006, when the opportunity to become a PrimeSource branch owner presented itself, he didn’t hesitate. The decision to run his own branch has resulted in becoming Branch of the Year in 2008.

Matt is deeply committed to his community by serving as the membership chair and past president of the San Juan Rotary Club, board member of San Juan Catholic Charities, board member of the Cable Rate Review Committee for the City of Farmington, and board member for the Diocese of Gallup Cursillo Movement. He also hosts a weekly radio program entitled “Bringing Back the American Dream” which highlights people in his community who are an inspiration to others by the way they lead their lives and how they have incorporated high principles and good business ethics in their respective businesses.

Matt and his wife Bert have been married for 30 years and have two grown children.

“My goals in business include providing the best possible products and services to meet my client’s needs, while working alongside the other PrimeSource Mortgage branches to ensure the overall success of our entire company.”